Designer Graves looking to add licenses
October 18, 2004,
PRINCETON , N.J. — The Michael Graves Design Group wants to expand its brand into new product areas including domestics, residential furniture, flooring, kitchen cabinetry, bath fixtures and other building products.
"It has always been our intention to create a lifestyle statement with our product business," Karen Nichols, principal and managing partner ofboth the design group and MGA. "Internally, we refer to this business strategy as 'the house and everything in it,' even though we don't restrict ourselves to residential products, given our extensive experience with hospitality, office and educational facilities."
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