Staff Staff -- Home Textiles Today, August 21, 2007
THURBENTHAL, Switzerland—Venerable Swiss textile manufacturer Schlossberg Switzerland is marketing its luxury bed and bath linens to the international home fashions industry.
Founded in 1833 as the Boller Winkler mill, Schlossberg has a rich history as one of the most recognized and highly respected textiles manufacturers in Europe. Marketed globally under the Schlossberg brand name, the company’s fabrics, fine bed linens, bath fashions and decorative accessories offer a combination of superb craftsmanship, exquisite European design and environmental awareness.
Schlossberg is considered a pioneer in the development of innovative new products. The company excels at manufacturing high thread count, jacquard and sateen woven fabrics and transforming these fabrics into exquisite heirloom quality bed linens that will last a lifetime. The company’s emphasis on excellence begins with raw materials: Schlossberg purchases cotton from more than 25 countries, including the U.S. During the painstaking manufacturing process at the Thurbenthal factory, skilled employees evaluate every detail of production. All Schlossberg products are made to order and finished with special details including double-sewn hems.
The company is on the forefront of product development and was the first mill to develop fine fabrics and luxury linens using Lenzing’s proprietary MicroModal™ cellulose fiber, marrying Schlossberg’s beautiful designs and quality fabrications with this ecologically-friendly fiber’s inherent softness, absorbency and performance.
MicroModal fibers offer consumers a number of important benefits: the fiber absorbs 50 percent more moisture than cotton, dries faster than cotton and feels like silk to the touch. Also, products made from MicroModal can be safely washed and dried in most standard washers and dryers making it an “easy-care” fabric. Additionally, all Schlossberg Switzerland products made from MicroModal are produced using only the most environmentally friendly standards, certified by Oeko-Tex throughout Europe, producing linens that benefit the consumer as well as the environment.
Schlossberg introduced its first MicroModal products in the mid-‘90s and the products were extremely successful throughout Europe. In 1996, the company formed a U.S. division, Bonjour of Switzerland U.S., to bring its line to the American market.
The U.S. division, headquartered in Clinton, N.J., is supported by a warehouse operation in Stamford, Conn., which distributes the European-made line to fine linens boutiques, specialty home décor stores and high-end decorators throughout the U.S.
The company is expanding its marketing efforts both in the U.S. and the global market, investing heavily in promotional and sales efforts. As part of this new brand awareness campaign, all Schlossberg products feature the company’s well-recognized castle logo, drawn from its name, which means “castle hill” or “castle mountain.” The company is advertising in four major U.S. markets including the greater Atlanta area, Florida, Dallas and California. Schlossberg also is advertising in two nationally recognized U.S. publications, Veranda and Western Interiors, in order to heighten consumer awareness of its fine quality luxury linens.
For Your Information:
Key contact: Christoph Kull, president;
Georgina Bliss, director of marketing
E-mail: email@example.com, firstname.lastname@example.org
Web site: www.schlossbergusa.com
Industry Related Content
Celebrity Branding at NY Home Fashions Market