Staff Staff -- Home Textiles Today, May 4, 2009
Sears Launches EcoSites
Sears Holdings introduced two new eco-conscious websites — www.sears.com/green and www.kmart.com/green — and is positioning them as resources for shoppers seeking to reduce their carbon footprint in every room of the home.
The overlapping sites feature an interactive map of the home, from the attic to the basement, with room-by-room tips for making homes more energy efficient.
The company's sustainability efforts "do not stop at just providing information on how to live greener," said Mark Snyder, chief marketing officer for Kmart. "We combated the misconception that it costs more 'green' to 'go green' with relevant, applicable ideas for any family. Not only do both websites showcase green products that are categorized to green the home, green our customers' lives and green their yards, Sears Holdings sees living greener as a means to enrich the entire family, by getting everyone involved."
ShopNBC signs with Creative Commerce
ShopNBC has forged an agreement with Creative Commerce, an investment and strategy firm focused on electronic retailing, for product development aimed to position the channel as "the authority and destination for home, fashion and jewelry shoppers."
Creative Commerce will identify product development opportunities for the shopping network. Its subsidiary, International Commerce Agency (www.icomm.tv), will leverage a global distribution network of product marketers to find unique, new products for ShopNBC.
RF prez, ceo Mullin to Retire
National Retail Federation's longtime president and ceo Tracy Mullin, who has spent the past 30 years working for the trade organization, announced last week that she is retiring from her position late this year.
In a letter sent to NRF members, she said her decision to retire was difficult but timely. It comes on the heels of an earlier announcement of plans for the NRF and Retail Industry Leaders Association (RILA) to merge into a single entity.
Iconix partners with Costco
Iconix Brand Group Inc., owner of the Cannon, Royal Velvet, Fieldcrest and Charisma brands, announced for the first time today that it has forged a direct-to-retailer partnership with Costco Wholesale Group for the Charisma brand.
Neil Cole, Iconix's chairman, president and ceo, said of this new deal, signed recently, "we think could be a wonderful opportunity."
Details of the deal will be offered this week when Iconix holds its first-quarter earnings conference call.
Of its home brand portfolio, Charisma is positioned as Iconix's more bridal-focused, 100% Egyptian cotton fashion bedding, sheets, blankets and towels program. Its target distribution "includes high-end department stores such as Bloomingdale's," the brand management company states on its website.
Charisma's Costco program represents Iconix's latest direct-to-retailer licenses, which total 15 and include Cannon at Sears/Kmart.
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