Ugly Couch Contest a hit for Sure Fit
October 9, 2007,
New York -- The recent return of the Ugly Couch Contest from Sure Fit is an indication of more to come, said George De Sotle, svp sales and marketing at Sure Fit.
The promotion will return, he said, “and next year we’ll take it a step further.”
“We’d like to show the before and after, with our product as the after,” De Sotle told HTT, noting that the Regis set only featured the ‘before’ upholstery treatment. “And we are looking to see how we can get retailers to promote around it.”
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