Filicia to Promote Karastan
Gary Evans -- Home Textiles Today, March 26, 2007
Karastan has partnered with Bravo TV's "Queer Eye for the Straight Guy" star Thom Filicia to help the upscale rug company push its Decorating From the Floor Up in-store consumer event.Karastan recently expanded this campaign to include Filicia and send decorating experts to visit participating retailers and conduct interactive seminars focusing on flooring solutions.
"Our plan is to amplify the concept of Decorating From the Floor Up and continue to offer our retailers and their clientele a service that no other floor covering manufacturer can match," said David Duncan, vp, marketing, Karastan. "The addition of Thom, who not only is a popular celebrity but also a successful practicing interior designer, allows us to ratchet up the program on several fronts."
The plan calls for visits to markets including Boston and Chicago. Rather than appearing at the stores of participating retailers, Filicia will headline events in local venues. A Karastan gallery will be incorporated with an incentive to drive consumers to authorized retailers.
A targeted regional ad campaign will support this venture. There are also plans to offer a personal "meet-and-greet" with Filicia to individuals who make a contribution of $100 or more to the breast cancer education and research charity Susan G. Komen For the Cure.
Tickets to Thom Filicia's Decorating from the Floor Up can only be purchased through Karastan's website at www.karastan.com.
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