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Biederlack taps sales mgr.

Michael Romero has joined Biederlack of America, a blanket and throw supplier, as national sales manager.

Romero joins Biederlack after 19 years at Louisville Bedding, most recently as vice president of sales and marketing.

At Biederlack, he will report to Peter McCabe, executive vp of sales and marketing, and will be responsible for all sales and marketing functions for major accounts throughout the United States and Canada. He will be based in both the Cumberland, MD, headquarters and Biederlack's New York sales office.

He succeeds John McMullen, who left the company to take another position.

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