JCPenney going ‘Simply Green’
January 18, 2008,
Plano, Texas – In March, JCPenney will launch a major store-wide program to identify merchandise that is either organic or eco-friendly.
Penney will not issue official information on the program until March, said public relations brand spokeperson, Kate Parkhouse, but noted the identification would be presented on the company’s private label lines.
Among the products to be included are organic cotton bath rugs at about $37; organic cotton and bamboo towels from $11 to $18; sheets at $90 for a queen set; bamboo bowls, about $30.
Other items include capiz shell lanterns at $40 to $50, a small wicker tray at $40, blankets from $80 to $100, a butler’s tray with stand at $160, and bamboo blankets from $80 to $100.