Elrene adds two to sales staff
April 23, 2001-- Home Textiles Today,
NEW YORK — Elrene Home Fashions, a manufacturer of table linens based here, has added two new people to its sales staff.
Larry Wernick joins Elrene as a regional sales manager. He will have direct account and management responsibility for key accounts.
Wernick most recently worked as vp, national sales manager for vinyl tablecloth manufacturer LCI Laycee Inc., based in New York, which is currently being liquidated.
"Larry Wernick will identify customer product and merchandising needs, and develop strategies accordingly to best serve them," said Tom Merriman, vp, national sales manager.
Also joining Elrene is Francesca Moisin, working as sales assistant. A recent graduate of Boston University, Moisin will act as a liaison for all areas of Elrene's selling efforts. Both will report to Merriman.
"A high degree of our continued success will be dictated on executing for the customer; Francesca's role will be to facilitate and ensure all program details are properly executed," Merriman said.