P.J. Kids jumps into bed-in-a-bag market
Staff Staff -- Home Textiles Today, September 2, 2002
Making its second foray into the home textiles arena, juvenile domestics manufacturer P.J. Kids is preparing to launch its new bed-in-a-bag line with five designs for girls and five looks for boys.
"It's important for us to have bedding because it completes the package for our retail partners," Vasso Unks, marketing director, told Home Textiles Today. P.J. Kids already manufacturers a broad line of juvenile furniture and bedroom accessories. It added novelty-themed, shaped accent rugs — all of which are hand-hooked, loop-and-cut-pile acrylic — 18 months ago as its first home textiles product.
P.J. Kids also plans to delve deeper into home textiles within the next 12 months, Unks said, looking to add rectangular rugs to its accent rug line and 10 to 12 quilt and comforter sets and separate sheet sets to its bedding offerings. The company also plans to launch a complete bath line composed of coordinated towel ensembles, shower curtains, rugs and accessories. Unks said the company hopes to introduce these new lines at the New York Home Textiles Market in April.
The bed-in-a-bag collection will launch in October and is titled Better Basics. It will carry a $199 price tag and targets specialty furniture and children's goods retailers. It falls within the company's Rooms to Dream brand umbrella.
"We're marketing it as a children's bedding line that's better than what is out there in stores now, for the most part — hence the name of the collection," Unks said. "We've created a better quality product with designs that are more timeless than those disposable looks that come and go. Our designs a child can live with for a long time."
Each bed-in-a-bag set comprises six coordinated items: a twin flat sheet, a twin fitted sheet, a pillow case, a standard sham, a comforter and a bag that also serves as a laundry hamper. All the bed-in-the-bag goods are made and printed in Israel.
The sheets are available in one of two constructions, depending on the design — either a 220-count cotton percale or a 100 percent cotton flannel. Comforters are 300 grams of polyester fiber fill and are reversible.
Enhancing the new bedding collections for the girls will be bed skirts with 16-inch drops and split ends to accommodate flat beds and foot boards.
The bed-in-a-bag collection was not designed to coordinate with P.J. Kids' existing accent rugs but they do match by way of color schemes, Unks explained.
"We use the same colorways throughout so that consumers can coordinate them if they want to," he said. "But our rugs are all motif-driven, while our bedding is more classic and less busy."
Shipping for the new bedding line begins Oct. 1.
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