Nourison Debuts New Merchandising Program "50 to Infinity"
Staff Staff -- Home Textiles Today, July 6, 2009
Nourison continues to develop new ways for retailers to merchandise its broad area rug assortment, adding the new "50 to Infinity" display to its marketing program offerings.
Ready for shipment to retailers starting in July, 50 to Infinity allows shoppers to peruse 150 styles, colors and designs for a complete selection of more than 7,500 skus — including all 50 available sizes and shapes as well as custom services.
All of the rugs in 50 to Infinity program are made of 100% New Zealand wool. The company's hand-embossed rugs are included in the program.
Nourison was encouraged to create merchandiser based on the reaction to its self-shopping Rug Boutique program unveiled last year.
"We're responding to today's uncertain market with unique merchandising solutions, and an aggressive assortment of products," said Alex Peykar, principal.
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