Ward takes voyage with Maidenform
August 13, 2001,
Resurfacing as a top executive after an absence of eight months — since leaving WestPoint Stevens last December after a 23-year career at the major mill — textiles veteran Tom Ward has joined intimate apparel producer Maidenform USA as president and ceo.
In fact, Ward told Home Textiles Today, "There are a lot more similarities than differences between the two companies. It's not that dramatically different from home textiles. You're dealing with a consumer product that's easily commodotized, despite a great brand name, with the same distribution channels and the same customer base."
Ward succeeds former Maidenform ceo Paul Mischinski and has a mandate to restore the fortunes of a once proud, once rich company with a premier American brand name. "It's going to be an interesting challenge," said Ward. "It's a great brand, a great franchise, but one that needs some development, a little polishing up."
Ward added, "I just got through my first intimate apparel market, and that is just a little different from the home textiles market. But you'd be surprised how many familiar faces there were, a lot of home textiles veterans who have moved over to a new industry. It really is a small world."
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