Deep-discount unit surging at Hudson’s Bay

Toronto – Fields, the “extreme-value” format of Canadian retailer Hudson’s Bay Company, is slated to open 40 new stores this year, for a total of 198 locations.

Seven of the 10 stores set for June and July openings are in Ontario province, signifying the push eastwards by the chain, which has its base in western provinces and only entered Ontario in 2007.

The company said sales have “surpassed all expectations” in the Fields unit and it is doing very well in Ontario, going from zero stores in early 2007 to a planned 38 by the end of 2008.

“We have been operating in Ontario for ten months now, and the early sales trends indicate that this format serves a need in the communities in which they are located,” said Greg Crowder, gm, Fields Stores. “Fields continues to show enormous strength, limited only by the availability of real estate and potential employees in appropriate markets.”

Fields, founded in 1948, is a deep-discount general merchandise format that operates below the range of Zeller’s, the main HBC mass chain.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!