It's no Occident — it's Bloomies' new show

New York — Bloomingdale's flagship store here last week took the wraps off its latest home furnishings promotion, East Meets West.

Although furniture accounts for the bulk of the directional fashion story, the theme extends to four hard tabletop collections and assorted accent pieces. Home textiles are represented through slub silk bedding designed by Waterford.

"This isn't an Asian story," said Lester Gribetz, vp, home fashion. "This is an influence of the East translated into Western pieces."

The design event also is meant to send a message to the Bloomingdale's customer, he said. "Our point is to tell her, 'If you're only going to buy one thing, buy a really important one.'"

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