Walmart Enters Teen Zone
Sheila O'Mara -- Home Textiles Today, April 6, 2009
Walmart has unleashed Your Zone, a new home furnishings room décor collection directed at teens. Arriving in store and online, Your Zone bedding and furnishings are "designed to be versatile and interactive" and "inspirational" to teens in creating their own personal living space, Walmart said.
The bedding mix comprises bright patterns and reversible solids which translate on $28 to $40 comforter sets, $12 to $24 sheet sets, and window treatments priced to retail for less than $15. Mix-and-match rugs, pillows and throws are included, plus bulletin boards and display shelves. Furniture and lounge seating are slated for late spring store sets.
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