Pillowtex Adds Licensees to its Roster
August 20, 2007,
Official Pillowtex, LLC signed has expanded its roster of licensees for both the Cannon and Royal Velvet brands.
Levinsohn Textile Company has become the Cannon and Royal Velvet licensee for manufacturing and marketing protective covers for bed pillows and mattresses in the United States, Canada, and Mexico. Royal Velvet will be sold at specialty and department stores. Cannon will be sold at mass merchants, discount stores and online.