November 25, 2002,
DIGITAL AD SPECIFICATIONS
Supported Applications: Quark 4.0/lower, PhotoShop 5.0/lower and Illustrator 8.0/lower
(To ensure reliable output always 'Create Outlines' when using fonts in Illustrator.)
Other Applications: When creating an ad in an application other than one of the above stated your file should be saved, exported or printed as an EPS with all fonts and hi-resolution images embedded.
Graphics: Raster File Resolution (Photos) 300 DPI saved in Tiff or EPS format. Do not compress graphics using JPEG or LZW. Include all placed graphics on disk. Do not embed images in your file. 133 Line Screen.
Fonts: Include all fonts on disk (printer and screen fonts). Please use Adobe Type 1 fonts ONLY. DO NOT use Multiple Master fonts or True Type fonts. Adobe Type 1 fonts will be substituted for Non-Adobe or True Type fonts, if necessary.
Color: Color images should be saved in CMYK format unless a matched Pantone color has been purchased. If a spot color is used, please note the color on your proof and make sure process color separations are not chosen. RGB or PMS color in documents should always be converted to CMYK breakdowns unless PMS spot color has been specifically purchased.
Trapping: Do not trap files. If necessary this will be done through Reed's production department.
Proofs: * * * Please send a color proof (preferably Kodak Approval) for all 4-color ads or laser print for black & white ads with your disk. * * * If no proof is provided the printer will run color according to SWOP color densities, and Reed WILL NOT be responsible for ad reproduction.
Ad Size: Crop marks for full-page ads should be at trim size. Fractional ads should be set up exactly to sizes published in media kit or as posted on the HTT web site. Bleed ads should extend beyond trim crop marks by 1/8 inch on all sides. All content must be 1/4 of an inch away from trim.
* Production charges will be incurred if alterations are necessary due to errors in ad size, type, color space, or file format. Charges are subject to an hourly rate with a 1/2 hour minimum. Please consult production manager for rates. * Please consult HTT's production manager for rates. Please indicate the issue date; also include a contact name, phone number and address with the digital ad in the event that HTT should need to contact the creator of the ad.
Please ship all ads and files to:
Home Textiles Today Production Manager
360 Park Avenue South, 12th Floor
New York NY 10010
T: (646) 746-7370
F: (646) 746-7492
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