Regal to Produce Ellen Tracy Home Fashons

Brand Matter LLC has entered into an exclusive licensing agreement with Regal Home Collections for Ellen Tracy branded home textiles in fashion bedding and accessories, decorative pillows and soft window treatments.

The program will launch in the fall with better department stores and specialty stores, said Rick Platt, president of Brand Matters.

Olivet has the luggage license, and the company expects to announce a bath license, he commented. “We are pleased to enter the strategically important bath category with Regal Home Collections.”

The Ellen Tracy brand, established in 1949 as a better women's fashion brand, now is an exclusive partnership with Macy's under the Ellen Tracy Bronze Label better sportswear, and all other apparel and home collections will be sold at other better department stores.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!