Regal to Produce Ellen Tracy Home Fashons

Brand Matter LLC has entered into an exclusive licensing agreement with Regal Home Collections for Ellen Tracy branded home textiles in fashion bedding and accessories, decorative pillows and soft window treatments.

The program will launch in the fall with better department stores and specialty stores, said Rick Platt, president of Brand Matters.

Olivet has the luggage license, and the company expects to announce a bath license, he commented. “We are pleased to enter the strategically important bath category with Regal Home Collections.”

The Ellen Tracy brand, established in 1949 as a better women's fashion brand, now is an exclusive partnership with Macy's under the Ellen Tracy Bronze Label better sportswear, and all other apparel and home collections will be sold at other better department stores.

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