Kmart launches urban publication

Troy, MI — Kmart this weekend unveiled Urban Direct, a new entertainment and lifestyle newspaper supplement containing interviews, articles and product offerings. It's the company's newest marketing effort, coming after the launch of La Vida, its Spanish-language newspaper publication. Both represent the merchant's newest strategy to focus on core urban and ethnic markets.

One million copies will initially be distributed in nine selected markets, including Atlanta, Chicago, Washington, DC, Philadelphia and Miami. It will be a wrap to Kmart's weekly FSI. Editorial content will target the retailer's African American and urban consumers, the company said. Kmart has joint ventured the concept with Alturas Communications, Inc., which also publishes its La Vida publication.

Both publications address a core strategy as Kmart attempts to emerge from bankruptcy. The company's reorganization plan is pending finalization with creditors and court approval.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!