Poll: Americans have poor pillow maintenance
May 10, 2004,
A just-released Roper poll, sponsored by the Carpenter Company, shows that while 70 percent of American adults say a comfortable pillow is "very important" to a good night's sleep, most Americans are probably sleeping on a pillow that is old, needs to be washed and is therefore not nearly as clean and comfortable as it could be.
For the poll, Roper interviewed by telephone a nationally representative sample of 1,016 Americans ages 18 or older, between March 12 and 14. To ensure a reliable and accurate representation of the total national adult population, completed interviews were weighted slightly to Census norms for age, gender, geographic region, race, and education norms.