Minneapolis – ShopNBC has named Carol Steinberg senior vp of e-commerce and Jean Sabatier senior vp of sales and product planning, at the shopping channel.
Steinberg will direct day-to-day operations of the company's Internet business, online marketing, and strategy development and implementation. The 25-year marketing veteran was previously vp at David's Bridal, where she expanded its Internet presence by designing and implementing marketing and merchandising strategies that drove traffic in store and online. Prior to that, Steinberg spent 12 years at QVC, most recently as director of online marketing and business development.
Sabatier will be responsible for airtime strategy and merchandise productivity at the shopping network. He spent the past 12 years at QVC, most recently as director of sales and product planning.