Martha by Mail delivers new label
August 31, 2001,
New York — When the fall 2001 Martha By Mail catalog began hitting mailboxes last week, it featured something new: the Martha's Fine Linens label, a new classification for the catalog's top-quality linens.
The fall book also included more than 200 new skus of product — on top of 100 new introductions in the summer catalog.
The Percale Collection is offered in beige, pale aqua, pale gray, ecru, white or shell pink. Pricing starts at $26 for a twin flat sheet and is $46 for a full/queen flat sheet.
The Sateen Collection is offered in full, queen and king only. Pricing at a full/queen flat sheet is $46, while pricing on the king flat sheet is $66. The collection debuts in six colorways: taupe, ecru, beige, white, pale gray and pale aqua.
The fall catalog presents one new pattern for top-of-bed, also under the Martha's Fine Linens label: the Rhododendron Collection, a print modeled on 19th-century English chintz that reverses to a herringbone stripe. The all-cotton set is made in Italy, with prices starting at $176 for a full/queen duvet.
One other top-of-bed collection appears with the Martha's Fine Linen label: an Italian-made, all-cotton toile set that was merchandised simply as Reversible Toile/Striped Bedding in the summer catalog.
In bath, Martha By Mail has introduced a new Martha's Fine Linens/Luxury Cotton Towel Collection made of pima cotton. Available in seven colors — beige, pale blue, ecru, white, aqua, pale pink and celadon — pricing on a 30" x 56" bath towel is $20, with pricing on the 36" x 72" bath sheet set at $34.