Packager Vipac going green for good
Joan Gunin -- Home Textiles Today, May 4, 2007
Edison,N.J.–Vinyl packager Vipac is introducing a major new “Green Marketing” and new product program that emphasizes the environmentalist concepts “Reduce, Reuse, Recycle.”
The campaign also uses the rubric “Vipac - Green first. Green Best.” It will include advertising, public relations, packaging inserts, direct mail, and new eco-friendly bags.
“It’s exciting that ‘Green’ matters so much to everyone,” said Morris Abraham, president of Vipac. “Our new program will involve home textile manufacturers, major retailers, and the consumer -- and will show just how eco-friendly vinyl packaging can be.”
Vipac, which has manufacturing in Shenzhen , China and offices in Shanghai as well as here, ran a three-year “Green” campaign that started in 1992. That marketing program included package inserts, TV, print advertising, public relations, direct mail and ran three years.
The new campaign begins this month.
Industry Related Content
Celebrity Branding at NY Home Fashions Market