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Packager Vipac going green for good

Edison,N.J.Vinyl packager Vipac is introducing a major new “Green Marketing” and new product program that emphasizes the environmentalist concepts “Reduce, Reuse, Recycle.”

The campaign also uses the rubric “Vipac - Green first. Green Best.” It will include advertising, public relations, packaging inserts, direct mail, and new eco-friendly bags.

“It’s exciting that ‘Green’ matters so much to everyone,” said Morris Abraham, president of Vipac. “Our new program will involve home textile manufacturers, major retailers, and the consumer -- and will show just how eco-friendly vinyl packaging can be.”

Vipac, which has manufacturing in Shenzhen , China and offices in Shanghai as well as here, ran a three-year “Green” campaign that started in 1992. That marketing program included package inserts, TV, print advertising, public relations, direct mail and ran three years.

The new campaign begins this month.