Hedaya inks licensing deal
November 26, 2001,
Hedaya Home Fashions has signed a licensing agreement with Claire Murray to produce handmade patchwork quilts, throws, shams, and coordinating pillowcases.
Products will target department store, specialty store and catalog channels. Price points, not yet set, will fall in the upper end of the spectrum.
The launch will include four to six patterns developed jointly by the design departments at Claire Murray and Hedaya.