Hedaya inks licensing deal
November 26, 2001-- Home Textiles Today,
Hedaya Home Fashions has signed a licensing agreement with Claire Murray to produce handmade patchwork quilts, throws, shams, and coordinating pillowcases.
Hedaya will preview the line during the first quarter of 2002 and start shipping late in the first quarter or early in the second quarter, the company said.
Products will target department store, specialty store and catalog channels. Price points, not yet set, will fall in the upper end of the spectrum.
The launch will include four to six patterns developed jointly by the design departments at Claire Murray and Hedaya.
Related Content By Author
Day Two from Intertextile Shanghai