Izod readies home lineup for fall
Staff Staff -- Home Textiles Today, June 3, 2002
Banking on the strength, and widespread appeal, of its brand name in apparel, Izod is planning to launch its first home collection this fall. The collection is the result of a licensing agreement with J.R. United Industries, which will manufacture and distribute the line for bed and bath.
The Izod Home collection, which will incorporate the well-known Izod logo, will be presented in four specific lifestyles: Izod Home, Izod Resort, Izod Spa and Izod Sport. Within each category there is Basix, Classix and Fashion merchandise.
The Izod Collection will initially include hand, bath, shower; beach, gym and golf towels; bath sheets, tub mats and rugs; bed sheets; pillow cases; comforters; and duvets and tailored bed skirts.
Bright colorways and simple design will adorn the new line with functional details and minimalist graphics also part of the look. The collection will feature moderate price points.
"Izod is a premier lifestyle brand" said Mark Weber, president of Phillips-Van Heusen Corporation, which owns and operates the Izod division. "Therefore the home market is a natural extension of our corporation's Izod marketing strategy. We feel there is a unique synergy between the Izod apparel consumer and her home counterpart."
Izod currently licenses its brand name for belts, big & tall, boyswear, loungewear, neckwear, socks, tailored clothing and Izod Club.
J.R United is also licensed by Martha Stewart Everyday and Martha by Mail.
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