Sony Pictures taps Barkan for marketing spot
June 28, 2004,
CULVER CITY, Calif. — Sony Pictures Consumer Products recently appointed Elise Barkan to director of marketing.
Barkan reports to Michael Malone, senior vice president of marketing.
Barkan was formerly account executive for Tunis Incentive, where she was responsible for developing new business and creating promotional programs for such clients as Sports Illustrated and Disney. Prior to joining Tunis Incentive, she was director of creative synergy and special projects at ABC Family Channel.
In her new post, Barkan will be responsible for developing and implementing the licensing-related global marketing programs for such theatrical properties as "Bewitched" starring Nicole Kidman and Will Ferrell, scheduled for Summer 2005 and "Zathura," a 2005 Holiday release. She will also act as liaison between the various Sony Pictures Consumer Products divisions, including sales, retail development and marketing (both domestically and internationally), Sony's theatrical department, the films' producers and Sony Pictures Television.
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