Sony Pictures taps Barkan for marketing spot

CULVER CITY, Calif. — Sony Pictures Consumer Products recently appointed Elise Barkan to director of marketing.

Barkan reports to Michael Malone, senior vice president of marketing.

"We are very fortunate to have someone like Elise on our team. She brings with her a solid marketing and property management background from ABC Family Channel, Fox Kids Network and Saban," said Al Ovadia, executive vice president of Sony Pictures Consumer Products. "Her experience in the development and execution of marketing initiatives will be an invaluable component to our team's success."

Barkan was formerly account executive for Tunis Incentive, where she was responsible for developing new business and creating promotional programs for such clients as Sports Illustrated and Disney. Prior to joining Tunis Incentive, she was director of creative synergy and special projects at ABC Family Channel.

In her new post, Barkan will be responsible for developing and implementing the licensing-related global marketing programs for such theatrical properties as "Bewitched" starring Nicole Kidman and Will Ferrell, scheduled for Summer 2005 and "Zathura," a 2005 Holiday release. She will also act as liaison between the various Sony Pictures Consumer Products divisions, including sales, retail development and marketing (both domestically and internationally), Sony's theatrical department, the films' producers and Sony Pictures Television.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!