Wal-Mart Welcomes Colin Cowie for Holiday
Staff Staff -- Home Textiles Today, September 18, 2006
Celebrity party planner Colin Cowie will debut an exclusive-to-Wal-Mart line of home décor, branded as Csquared by Colin Cowie, featuring such items as barware, photo frames, and floral décor.
Wal-Mart will also provide some of Cowie's favorite holiday recipes and entertaining suggestions. The full line will be in 1,100 stores from October through yearend; the other stores will carry selected items.
This is Cowie's second outing at nationwide retail. In September 2004, Cowie and JC Penney launched a bridal-oriented business.
Celebrity Branding at NY Home Fashions Market