Berkshire launches new luxury cotton blankets

WARE, MA -Staking out a claim in the tumultuous, wide-open market for adult bed blankets, Berkshire Blanket Inc. is launching a luxury cotton blanket collection at this week's home textiles market.

Moving beyond its core business in fleece blankets and throws, Berkshire is taking a good/better/best approach with styles and price-points ranging from a solid-color textured cotton all the way up to a mercerized pima cotton blanket.

At an opening wholesale price point of $39.99 for the twin is Rockwell, an all-cotton construction. Next up, at $59.99, is Stockbridge, a blend of 50 percent cotton and 50 percent cotton chenille. At the top of the line is Luxury Cotton, a mercerized Pima cotton for an ultra-soft hand.

All styles are available in a core palette of sugar white, midnight blue and nutmeg. Fashion colors are whisper pink, pewter green and overall blue.

A major introduction in throws is the Luxor Throw group, a trendy collection of lodge looks, stripes and plaids capitalizing on the strong run faux fur has had in the market. The throw is $49.99, and colors and styles include evergreen, celestial, snow time and Scottish fling plaid.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!