Ashford Court expands into rugs
Home & Textiles Today Staff -- Home Textiles Today, September 26, 2002
New York — Ashford Court, the manufacturer of decorative pillows, top-of-bed and table runners, is making its first foray into the rug business.
"We had a lot of requests from buyers," said Amy Bell, executive vp. "It was a logical opportunity with all that's happening overseas. It's a natural extension."
The initial launch will include 18 to 24 styles, primarily based on fabric designs from Michael Day. The collection will target distribution channels from the mass to the high end and will include high- and low-cut constructions.
Though some of the designs originated as decorative pillows, others will be original, she said. All of the rugs will coordinate with the rest of Ashford Court's line, which this market includes such themes as animal, sophisticated country and traditional elegant.
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