Bluefly Inc. streamlines operations
June 25, 2001,
Bluefly Inc., the online retailer selling designer fashions — including home — at discount prices, announced that it is streamlining its operating plan in an effort to achieve profitability in the fourth quarter of 2002, improve efficiency and reduce the need for additional capital.
"The decision to reduce overhead and streamline our operations was not an easy one, but it clearly was required if Bluefly is to become profitable before the end of 2002," said Ken Seiff, ceo.
Bluefly also announced the addition of Josephine Esquivel to its board of directors.