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Comps dribble into positive territory in early October

First  week of October year-over-year % change

Week ended 10/10 10/17 10/24 10/31 Month Target
*Including chain stores and traditional department stores
Source: Johnson Redbook Index
Department stores* -1.9 -5.3 -2.1
Discounters 2.1 2.1 1.6
Redbook Index 0.6 0.6 0.3

New York – After a month of almost constant week-over-week comp declines, same-store sales during the first week of October were up 0.6%, the Johnson Redbook reported today.

Discounter comps rose 2.1%, offset by a -1.9% decline at department stores. However, on a month-over-month basis, comps rose 1.9% compared to September.

Demand for seasonal apparel picked up as retailers began heading into the Columbus Day weekend, according to Redbook analyst Catlin Levis.

“The main merchandise items in October include mid-fall seasonal apparel, Halloween, winter sports and early holiday,” she said.

Halloween sales “were generally on track,” Levis added, with many stores putting out themed merchandise earlier than usual. Ditto for the holidays.

“Some retailers have already started their holiday markdowns on toys as well as gift-card promotions through this holiday season,” she said.




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