follow us

ShopNBC 4Q sales rise, loss narrows

Minneapolis – Higher sales and a richer margin helped pare net loss for the fourth quarter to 27 cents per share from a loss of $1.30 per share in the previous 4Q.

Sales for the quarter ended Jan. 30 rose 7.4% to $155.3 million, with the number of with new and active customers up 38% and 32%, respectively.

To address consumer price sensitivities, net average selling price was lowered to $96 from $139 in the year-ago period. However, gross profit margin rose 70 basis points to 32.9%.

"We surpassed the 1 million customer mark,” said Keith Stewart, ceo. “Leading indicators across all fronts continued to trend in the right direction with our Internet business achieving industry-leading e-commerce sales penetration of 39%. As our merchandising strategies continue to take form and be well-received by the customer, we remain excited about the broadening appeal of our business."

The consumer-direct retailer continues to focus on home, electronics, beauty, fashion, jewelry and watches.

For the full fiscal year, net loss per share was 45 cents compared to a net loss of $2.92 in the previous year. Gross profit margin was 32.9%, up 70 basis points.

Sales fell 7% to $528 million for the year, although e-commerce sales penetration rose 170 basis points to 33.7%.



Featured Video

  • Online Moves From Afterthought To Main Thought For Textiles Suppliers

    Camera Icon More Videos

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Furniture Today