ShopNBC 4Q sales rise, loss narrows
March 16, 2010,
Minneapolis – Higher sales and a richer margin helped pare net loss for the fourth quarter to 27 cents per share from a loss of $1.30 per share in the previous 4Q.
To address consumer price sensitivities, net average selling price was lowered to $96 from $139 in the year-ago period. However, gross profit margin rose 70 basis points to 32.9%.
"We surpassed the 1 million customer mark,” said Keith Stewart, ceo. “Leading indicators across all fronts continued to trend in the right direction with our Internet business achieving industry-leading e-commerce sales penetration of 39%. As our merchandising strategies continue to take form and be well-received by the customer, we remain excited about the broadening appeal of our business."
The consumer-direct retailer continues to focus on home, electronics, beauty, fashion, jewelry and watches.
For the full fiscal year, net loss per share was 45 cents compared to a net loss of $2.92 in the previous year. Gross profit margin was 32.9%, up 70 basis points.
Sales fell 7% to $528 million for the year, although e-commerce sales penetration rose 170 basis points to 33.7%.
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