Designer Starck lineup hits Target shelves

Target's Starck Reality program is becoming a store reality, as it continues its rollout throughout the United States. Designed by the renowned Philippe Starck, the products pair form and function with fun, as evident in the products and their labels.

On Memorial Day weekend in Target's San Antonio store, several bath products were showcased on an endcap in the domestics area. Though not all of the items had arrived yet, the display had space for towels, bath accessories and scales. A white hand towel retailed for $5.99 and a wash cloth for $3.99.

Bath accessories included tumblers, lotion pumps, tissue box holders and soap dishes, all for $5.99 each, as well as single toothbrush holders ($4.99) and waste paper baskets ($19.99). The shelves had space for three colors in each item. Scales ($39.99) were also available.

The complete program consists of products for the home, office, kitchen, bath and baby categories, though none of the program's domestics elements were available on Target's website last week. However, the site does offer the Starck Reality electronic toothbrush, cozy chair, table lamp, horizontal shelves and some toys.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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