December comps slip further behind
December 16, 2008,
|*Including chain stores and traditional department stores
Source: Johnson Redbook Index
New York – Food and other essentials were consumers’ leading buys in the second week of December as retailers’ comparable store sales pace continued to slacken, the Johnson Redbook reported today.
“Merchandise drivers continued to be strongest in food and consumer basics rather than in clothing,” said Redbook analyst Catlin Levis.
The comp pace was 0.7% below November, vs. the goal of a 1.0% gain. Both discounters and department store operators slipped further behind plan.
“Customer traffic remained slow; an early December lull was factored into most sales plans for the month, so retailers continued to sit out the pre-Christmas wait. Some retailers reported that heavy snow and wet weather in parts of the South also disrupted business,” Levis said. “Procrastinating shoppers have two more weeks in order to complete their holiday shopping. Meanwhile, Hanukkah begins on the 21st, later than last year and should help some holiday sales next week.”
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