LNT plans to get 'better'

CLIFTON , N.J. — Recognizing that its competitors at the discount level are "very, very strong," Linens 'n Things is concentrating on becoming a dominant "better" retail destination for home goods, said Jack Moore, president/chief operating officer, during the Merrill Lynch Retailing Leaders Conference this week.

"We want to be extremely dominant in the 'better' segment of the business," Moore explained. "We know we also have a lot of competition in the 'better' segment, but that is where we belong and want to be the first choice store for the home enthusiast."

He added that the store will still look to offer limited "good" products in key items with sharp price points — "but it will be a very narrow approach," and the broad breadth of LNT's assortment will be focused "in the middle of the pyramid."

Thomas RussellThomas Russell | Associate Editor, FurnitureToday

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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