At two, Ellison moves into jacs
March 31, 2003,
Ellison marked its two-year anniversary by expanding beyond its core print bed-in-a-bag program into jacquard offerings and stepping up the construction of its coordinate accessories.
A supplier and manufacturer of value-priced offerings ranging from $179 to $199, Ellison's core business remains 250-count and 200-count blends, said president Kevin Finlay.
"We doing some cotton business for a department store group, but we're really about the value equation," he said.
The new jacquard collection includes:
Avebury: a classic red and gold pattern, button-stitched and step-stitched comforter face, shams and dust ruffle, with a textured attached hem on the sheeting. The bed has also been struck in a royal blue colorway.
King's Court: a paisley striped, black and gold pieced top of bed with mitering and a lined jacquard window coordinate.
Buckingham: a moss green chenille jacquard.
In another new twist, Ellison is offering a clean white eyelet bed ensemble with ruffles and scalloped edges. In addition, decorative pillows across the breadth of offerings now feature piecing and step-up trims, a departure from the simple knife-edge constructions Ellison originally brought to market.
Ellison continues to pursue a strategy of adding a few customers annually, focusing particularly on retailers that large suppliers can't afford to tailor to, Finlay said.
"The mills are killing themselves over seven or eight customers – but there's a whole other group out there. We're focused on Middle America," he said.
Print patterns launching this market include:
Fountainbleu: a printed jacquard scroll;
Nordica: a geometric box pattern in olive, beige and burgundy;
Sutton Place: a weathered red ground with tossed tulips paired with plaid shams and accents;
Mandarin: An Asian-influenced sage floral;
Angelique: an antique tossed floral on a simple burgundy ground;
Mallory: an evolved tropical floral with a floral stripe sheet that steps above novelty and into master bedroom;
Paradiso: a boxed tropical flower paisley on a textured print ground with a sheet of tossed florals and butterflies;
Josette: a purple floral with a textured block background;
Christina: a textured-looking patchwork with a striped floral;
Elizabeth: a tossed floral on a black ground with a grand scale floral border.
"We've tended to do more contemporary designs, and we found we were lacking in florals," said designer Marla Stuchel. "We decided to address that this market.
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