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Surtex Attendance up 29%

The annual licensing and original artwork trade show Surtex enjoyed a “dramatic” increase of 29% in its attendance rate at this year’s event, which was held last month here at the Jacob K. Javits Center.

Attendees came from all over the United States and from 27 countries around the world, according to show sponsor George Little Management, which is owned by dmg world media.

And the exhibitor included about 230 booths related to the applied art industry.

“The activity we witnessed at this year’s show tells us that manufacturers are expecting to need more licensed art for new products, which bodes well for the production side of the economy, as well as for those who create cutting-edge designs,” says Penny Sikalis, show manager and vp of George Little Management.

Next year’s Surtex is set for May 16-18.

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