JLA Home Fabrics Launches Fashion Bedding

Carole Sloan, October 20, 2008

JLA Home Fabrics is launching a decorative bedding program at the market here this week.

The 20 bed ensembles will be exclusive to the furniture trade and not available to the corporate JLA Home retail customer base, said George Kerr, president of the fabric division. The merchandise will be inventoried at the company's warehouse in Reidsville, N.C.

"We're giving a lot of look for the money; they are more upscale with a big value quotient," Kerr noted. Fabrics include jacquards, dobbies, stripes, traditional and transitional looks and 'comfortable lifestyle' designs, he added.

The beds are nine- or 10-piece sets and will retail for $299. Included in the sets are a comforter, bedskirt , two shams, three Euros and three decorative pillows. There also is an optional coverlet set. The bedskirts are adjustable from 15 to 20 inches.

The line will shown at the JLA Furniture showroom in CenterPoint, 401 South Hamilton. The furniture division will show headboards with slipcovers made of the bedding fabrics.

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