Revman to Make Steve Madden Home
Home & Textiles Today Staff -- Home Textiles Today, December 8, 2008
Revman International will produce a collection of Steve Madden bedding and bath products under the teen-tween fashion brand Steve Madden. Bound for specialty and better department stores in spring 2009, the line will include sheets, comforters, dec pillows, bath goods, beach towels, window treatments, throw and accessories.
Edward Rosenfeld, ceo of Steve Madden, said the line "will expand the company's offerings for our existing retail partners as well as enable us to extend into new specialty retailers."
Revman president and ceo Richard Roman said the brand "has a large and loyal following of fashion-forward, trend conscious consumers who will welcome the opportunity to bring this brand into their homes."
Other Revman licenses include Tommy Hilfiger, Michael Kors, Tommy Bahama, Columbia, Laura Ashley and Marimekko.
Celebrity Branding at NY Home Fashions Market