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Alok Offers Flash in Top of Bed

Alok Industries this week is introducing AlokFashion, fashion bedding covering five trends:

  • Urban Charm: camel, grey and chocolate rendered in a simple and elegant style;

  • Indigo: shades of indigo and white spun together;

  • Paisley fusion: melding of red, brown, and cream;

  • Ebony & Ivory: a balance of black and white in a toile print;

  • Oriental DiLux: romantic mixture of natural materials and colors warmed with pastels.

The company, which is a major apparel producer in India, is leveraging that part of its business by pairing many of its designs with menswear stripe sheeting.