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Specialty stores show strength

Retail Editor 3, Carole Sloan -- Home Textiles Today, August 2, 2004

As the only retail channel showing an increase in market share, specialty stores continue their march to dominate the home textiles business.

The specialty store channel increased its share by 2 percentage points, increasing its presence on this year's Top 50 Retail Giants ranking from 22 to 24 percent.

In this channel, four of the Top 5 remained in place with Pottery Barn replacing Ikea in the No. 5 slot.

Specialty stores among the Top 50 also saw their sales increase at the highest percentage level among the six channels — increasing 11.1 percent to $5,028.9 million in 2003.

In contrast, the discount stores/supercenters, while still the dominant segment, saw a slightly declining market share, slipping 1 percentage point to 42 percent of the Top 50.

The discount stores/supercenters on the Top 50 reported only a 2.1 percent increase to $9,098.1 million last year.

The emerging direct-to-consumer channel held its own in market share at 9 percent of the Top 50, but had only a single-digit percentage increase — 3.7 percent — reaching $1,977.3 million in home textiles sales.

In this channel, JCPenney retained its top position as both the catalog and Internet business moved ahead. The Company Store Group remained in second place. Pottery Barn, which was No. 5 in catalog sales last year, moved up to No. 3. Brylane Home slipped from No. 3 to No. 4; and Direct Marketing Services joined the Top 5 in the No. 5 position.

Interestingly, warehouse clubs, which held steady at a 2 percent share of the Top 50 home textiles business, had a double-digit percentage increase, up 10.3 percent to $320 million.

And while department stores have been "reinventing" themselves over recent years, they have managed to show a 3.5 percent increase to $4,155 million. Market share for the department store group slipped 1 percentage point to 19 percent in 2003.

The "other" channel, which is Sears and Lowe's, held its own in terms of market share at 4 percent, but took a 7.7 percent drop in sales due to the 12 percent sales decline at Sears.

Top 5 home textiles specialty retailers

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Number of Stores
2003 2002 2003 2002
4 Bed Bath & Beyond $2,284.0 $2,008.0 13.7% 599 490
5 Linens 'n Things 1,232.0 1,162.0R 6.0 423 377
14 Luxury Linens 290.0 295.0 -1.7 320 305
15 Pier 1 Imports 248.6 230.0 8.1 1,062 972
10 Pottery Barn1 202.0 164.0 23.2 245 210
1. Store sales only
R=Revised
Source: Home Textiles Today market research


Top 5 home textiles discounters

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Number of Stores
2003 2002 2003 2002
1 Wal-Mart1 $3,050.0 $2,915.0 4.6% 2,949 2,826
3 Target Stores1 2,425.0 2,185.0 11.0 1,225 1,147
5 Kmart1 1,232.0 1,555.0 -20.8 1,511 1,829
9 T.J. Maxx/Marshalls 550.0 525.0 4.8 1,418 1,342
11 Big Lots 341.0 312.0 9.3 1,430 1,380
1. Includes sales from supercenters.
Source: Home Textiles Today market research


Top 5 home textiles department stores

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Number of Stores
2003 2002 2003 2002
2 JCPenney1 $1535.0 $1435.0 6.7% 1,020 1,049
7 Kohl's 727.0 635.0 14.5 542 457
12 Mervyn's 340.0 368.0 -7.6 266 264
17 Macy's East 225.0 246.0 -8.5 95 105
19 Macy's West 212.0 202.0 5.0 144 141
1. Department store sales only
Source: Home Textiles Today market research


Top 5 home textiles catalogs

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Home Textiles As a % of total Retail Sales
2003 2002
2 JCPenney1 $955.0 $925.0 3.2% 5.4%
16 The Company Store Grp. 226.0 246.0 -8.1 83.1
10 Pottery Barn1 180.0 134.0R 34.3 NA
23 Brylane Home 170.0 170.0R 0.0 11.7
45 Direct Marketing Service 94.0 88.5 6.2 NA
Note: Includes catalog and Internet sales
1. Catalog and Internet sales only. R=Revised
Source: Home Textiles Today market research


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