Wamsutta Poised for Disney Resort
Kids Today Staff -- Home Textiles Today, March 24, 2008
Fort Mill, S.C. —Springs Global will provide Wamsutta bedding and bath products in a partnership with Buena Vista, Fla.-based Walt Disney World Resort, making Wamsutta the exclusive bed and bath supplier for its premium hotels and Disney Vacation Club villas.
The Wamsutta goods, part of the Disney Resort Collection, will be offered direct-to-consumer at www.disneyresortcollection.com online and via in-room services.
Tom O'Connor, president of Springs Global US, said the alliance joins “two strong brands that are compatible in their values, heritage, quality offerings and service.”
The products include deluxe bath towels, fleece blankets, sheet sets, bed pillows and a mattress pad.
The collection marks the first time Disney has taken a brand alliance into its resort rooms.
Mednick Talks to HTT about Online Trends for Textiles