New luxe levels in Pierre D's line-up
July 21, 2003-- Home Textiles Today,
The French Country style of Pierre Deux is now available as finished bed and bath products, with the initial collection centered on a new toile pattern, Pastorale.
Pierre Deux bedding and shower curtains previously were available only on a custom-order basis. The test launch, which also will debut in the September catalog, offers more affordable luxury price points. A custom shower curtain, for example, could cost $700, while the Pastorale shower curtain retails for $195 because the fabric is imported from France and finished in the U.S.
"It's still a luxury story, but now we're accommodating other income levels," said Robert Foster, svp, merchandising.
"Customers can take it away that day," said Lydia Staab-Esposito, merchandise manager.
This new venture came about because "now we have the team in place and the experience in place," said Foster. The Pastorale toile fabric depicts rustic life scenes of young shepherds and maidens and in the bedding is available in a rose colorway, with a green one on the way. A full/queen duvet cover retails for $495, and a standard sham for $145; king sizes are also offered. Other bedding coordinates include bed skirts, Euro shams, and accent pillows.
In the bath area, the Pastorale shower curtain is available in the green colorway, and has coordinating accessories such as a covered wastepaper basket ($55), a tray ($32), hangers (four for $24) and accent towels ($48 to $55).
Next spring the company plans to add more to the collection, said Staab-Esposito. "We can respond quickly. We try to be in tune to what people want."
"We're growing beyond the fabric products we used to do and will continue to do, but we're at the point where we will expand. We're becoming more aggressive in furniture, and this new collection is a logical extension," said Janet Vassallo, public relations and marketing coordinator.
Half of the upcoming catalog, to drop Sept. 1, will consist of new product, Foster said.
The company has also introduced new fabrics for the upcoming holiday season, including the holly berry red Houdan, which comes in tree skirts, stockings, runners, table toppers, place mats and other accessories, and an extension of the flower-and-fruit style Fruchie in quilted place mats, runners, stockings, tree skirts and table toppers. "Quilted place mats are one of our signature pieces," said Staab-Esposito. Twenty-inch napkins with mistletoe or wreath embroidery are also part of the holiday season.
In addition, the company plans to open two more stores in mid-September, Foster said, in Westport, CT, and Ardmore, PA, and ideally will open two more. Next year, it plans to open six to eight stores. It currently has nine stores and two showrooms within the United States and one store in Tokyo.
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