L.L. Bean Opens Home Store
Home & Textiles Today Staff -- Home Textiles Today, September 15, 2009
Catalog/online retailer L.L. Bean was set to grand open L.L. Bean Home here with a series of kickoff events this past Friday and Saturday.
“Our new Home store space will allow our customers a much more interesting shopping experience and different ways to view our new product selection,” said Ken Kacere, L.L. Bean’s senior vp and general manager of retail. “The store will bring our catalog offerings to life, and customers will also discover one-of-a-kind hand-made items, a selection of vintage pieces, as well as their favorite L.L. Bean home classics in great new colors.”
The store will carry bedding and bath, outdoor furnishings, kitchen items and specialty food products as well as the hand-made items and the vintage pieces Kacere mentioned. Home, along with kids goods and pet products, will continue to be carried in the nearby L.L. Bean flagship store.
The L.L. Bean Home store is designed after the fashion of an old-time general store, with tin ceilings and fixtures custom made from locally reclaimed and recycled materials. Like the company’s flagship, the home store will be open 24 hours every day. L.L. Bean’s Ship-to-Store option will be available, allowing customers to ship their on-line orders without charge to the home store for pick-up.
The grand opening event schedule included a giveaway of gift cards worth up to $500 to the first 500 customers in line; a Boat and Tote assembly demonstration; antiques appraisals with expert appraiser Bruce Buxton; free taste-testings; a GPS treasure hunt for the family with L.L. Bean’s Outdoor Discovery Schools; fly-tying lessons; watercolor landscape painting lessons; and on Sunday a free Stonewall Kitchen pancake breakfast.
Two charity partners of L.L. Bean were also part of the festivities. On Saturday, shoppers bid on original works by local artists, using L.L. Bean’s iconic Adirondack chairs as a canvas, in a silent auction to benefit Habitat for Humanity. Shoppers were also encouraged to purchase merchandise on a wish list from which L.L. Bean will donate matching items to help furnish Florence House, a women’s shelter.
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