$733 million on Cyber Monday highest yet
November 28, 2007,
Reston, Va. – Consumers spent $733 million online on Nov. 26, up 21% from last year and the highest amount ever for the Monday after Thanksgiving, according to e-commerce research firm comScore.
For the Nov. 1-26 period, consumers have spent $10.7 billion online, a 17% increase over the same period in 2006, the company said.
Of the four big brick-and-mortar retailers among the Nov. 26 top 10 online retail sites, three -- Wal-Mart, Best Buy and Circuit City -- saw site-visitor numbers more than double the daily average of the four prior weeks. The number of site visitors at Target was up 86% over the average, comScore reported.
One reason Cyber Monday scores much higher online sales than other Thanksgiving weekend days is that 60% of the dollars spent that day come via work computers, rather than the other two main sources, home and university computers.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny