Revman To Sign New Surf License

Retail Editor 2, Michele SanFilippo, July 25, 2005

New York — Revman International is letting its Dean Miller Surf Bedding license run out and is replacing it with a new surf license early next year based on the lifestyle and designs of a yet-to-be-named champion California surfer.

The company will ship Dean Miller home furnishings through October and will continue to sell off inventory for an additional six months after the contract runs out later this year. More details of Revman's new surf license will be unveiled later this week.

Richard Roman, president and CEO of Revman, stated, “The decision was made for reasons we do not wish to disclose, but our customers should be assured that we will continue to service the business through the balance of this year.”

According to executives at Dean Miller, the company is currently negotiating directly with national chains and looking to reconnect with its Southern California roots by bringing its surfer looks back to its local manufacturing facility. Dean Miller products are currently sold at Federated, Bed Bath & Beyond and Linens 'n Things.

Roman described the new licensing agreement as originating from a “world-class, California-based, champion surfer and personality whose lifestyle and authenticity will bring a new level of energy and creativity to the market.”

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!