Ellery Broadens the Waverly Program
Home & Textiles Today Staff -- Home Textiles Today, August 21, 2006
New York — Ellery Homestyles has put its stamp on the Waverly brand, and broadened the licensed program to include a solid color sheet program, solid cover duvet sets and quilts.
Ellery acquired the license earlier this year. Although it showed a few Waverly-branded beds during the April market, the August introduction truly unveiled Ellery's in-depth take on the design. Waverly is housed in its own showroom on the 12th Floor of 295 Fifth Avenue.
The Waverly showroom also featured two beds from the Williamsburg-licensed line.
“The focus this market is to take the classic looks of Waverly and Williamsburg, and to bring in the concept of dressing the bed,” said design consultant Marcia Brandwein. The veteran Royal Sateen designer, now an independent, is working for Ellery as “consulting design director.”
The new sheet program is a 350-count sateen in a wide pin stripe. Six colors are available: white, ivory, baby blue, green, cherry, and burnish. The duvet program consists of a woven sateen matelasse in coordinating colors.
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