Tommy Shows 'Favorite Things'

Tommy Hilfiger Home took a new approach during market with "Favorite Things for Home," a theme that dovetails with an upcoming marketing campaign Tommy Hilfiger apparel will be conducting.

For Tommy Hilfiger Home, "This is about what belongs in your linen wardrobe. It's about basics," said Brad Comisar, vp marketing. Some fashion top of bed was presented as a color multiplier story. Solid color shams and skirts have been standardized to support of variety of fashion beds.

"We've added a lot of flexibility to the mix," said Comisar. "We don't want to just sell a bed."

Hilfiger Home also introduced a new embroidered sheet, in a subtle glen plaid.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos

CURRENT ISSUE

HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!