Tommy Shows 'Favorite Things'
March 23, 2009-- Home Textiles Today,
Tommy Hilfiger Home took a new approach during market with "Favorite Things for Home," a theme that dovetails with an upcoming marketing campaign Tommy Hilfiger apparel will be conducting.
For Tommy Hilfiger Home, "This is about what belongs in your linen wardrobe. It's about basics," said Brad Comisar, vp marketing. Some fashion top of bed was presented as a color multiplier story. Solid color shams and skirts have been standardized to support of variety of fashion beds.
"We've added a lot of flexibility to the mix," said Comisar. "We don't want to just sell a bed."
Hilfiger Home also introduced a new embroidered sheet, in a subtle glen plaid.
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