Cohen tempted to try clothing

Veratex clothing?

According to Avi Cohen, president of Veratex, it's not such a far-fetched concept.

Cohen told Home Textiles Today that extending the Veratex name into apparel has been a vision of his since he founded the luxury bedding company a decade ago. And while Veratex clothing may seem a bit of a stretch, Cohen cites the influence of his worldwide travels and relationships with fabric suppliers far and wide.

"Why not?" Cohen said about extending the brand. "I would like to do it very much."

Cohen also revealed his interest in perhaps detaching himself from the everyday management of the company taking more time to travel and research resources and contacts for the company. But, he added, he would never leave the industry totally.

"In five years? Of course I'm involved. I enjoy the challenge, and that's what I love about it," he said.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!