Iconix completes China setup, names two execs
September 9, 2008,
New York – Brand management firm Iconix Brand Group has consummated the formation of Iconix China Limited, a joint venture with Novel Fashion Brands Ltd., a Silas Chou company.
Lei Chen has joined as evp merchandising, Asia Pacific, and will be responsible for coordinating the integration of the Iconix portfolio of brands with local partners in China.
Among its brand properties, Iconix owns Cannon, Charisma, Fieldcrest and Royal Velvet.
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