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Treadway to lead Kmart's new store ops

Kmart has reorganized its store operations into five separate divisions, with corresponding executive changes, effective immediately.

Its store operations and field organization has been restructured into four geographic areas — West, Southeast, Northeast and International — as well as a separate super centers division. Previously, the company operated with six geographical field divisions.

Gregg Treadway has been promoted to lead this new structure as executive vp, store operations, reporting to Chuck Conaway, ceo. Treadway will be responsible for all five divisions.

"Kmart is committed to addressing our operational challenges in a thoughtful, yet aggressive, manner," said Conaway. "This new organization will provide a clear, focused direction and strong leadership for our store teams. Gregg Treadway brings 26 years of retail experience to this new position, and I have the utmost confidence in Gregg's ability to lead our store operations team at this critical time."

Treadway joined Kmart in 2001 as senior vp, Midwest division, from his position at Dollar General as vp, store operations. He has also held senior level operations and field management positions with AutoZone, Toys "R" Us and Wal-Mart Stores.

Reporting to Treadway will be five division presidents who will have total responsibility for the financial results and strategic direction of their respective divisions.

Paul Hueber has been appointed president of the International division. He was previously senior vp and managing director of the Caribbean division.

Michael Jardina will head the super centers division. He previously was senior vp, Northeast division.

Now heading the Northeast division will be Douglas Meissner, who was formerly senior vp, sales and advertising.

Lee Viliborghi, formerly senior vp, Northwest, will become president of the West division.

William Wulfers will head the Southeast division. He was previously senior vp, Southeast division.

In addition, David Montoya has been appointed senior vp, specialty operations, reporting to Hueber. Montoya will be instrumental in growing Kmart's specialty business interests and assumes responsibility for Kmart Express, restaurant operations and one-hour photo. He joined Kmart in 2000.

David Marsico has been named senior vp, sales and marketing, and he will be responsible for sales promotions, advertising strategy and in-store marketing events. A 30-year Kmart veteran, Marsico most recently served as senior vp, Southwest.

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